I’m Noah,

a 27 year old entrepreneur from Montreal, Canada. I’m really glad you made it here because I’m excited to share my story with you.

You’re probably asking yourself

What made you decide to start a candy company? How do you even go and do that?

The answer, believe it or not, is hidden in the year 2005, when I was just 10 years old. I had found my dad’s high school yearbook and a photo of him behind the principal's desk with the quote:

“My ambition is to be my own boss and to sit in the head seat.”

After reading that I knew I also wanted to be my own boss and start my own business one day.


Let’s fast forward to the year 2014 because that’s the year that I started my first business, CoolWay, a better-for-you ice cream company.

I learned A LOT during that time and made a ton of mistakes -stories for another time.


So get to the candy part already you might be thinking 🙂

Okay, let's get into it! When I had to travel for work, I would get gummie cravings all the time, and couldn’t understand why there weren’t healthier options available.

That’s when it hit me. “Seriously Noah, what if you could make a gummie that tastes exactly like sour patch kids but without all the sugar and calories?”


I couldn’t get the idea out of my head and decided to act on it. So I raised a small round of financing and partnered with Dr. S, the world’s leading confectionery food scientist. We conducted hundreds of hours of testing over 9 months until arriving at a recipe we loved.


And in January 2021, we launched our company under a different  name than the one we have now (we’re no longer allowed to even share the name due to trademark issues). Since then, my life has been a roller coaster. Our product took off and we had trouble keeping up with the demand.

As we grew, we continued to improve our recipe, updated our packaging, and in November 2022, changed our name.