Why are we more expensive than full sugar candy?

Our ingredient costs are on average 6x-10x the price of full sugar gummies. Here’s a quick breakdown of the ingredients we use VS what would traditionally be used in regular gummies

Ingredients we Use

Price Per LBS

Ingredients THEY use

Price Per LBS

Fiber

$2.40/lbs

vs

Sugar

$0.50/lbs

Better-for-you Corn Syrup

$0.75/lbs

vs

Regular Corn Syrup

$0.05/lbs 

Allulose

$3.45lbs

vs

Sugar

$0.50/lbs

Erythritol

$2.10/lbs

vs

Sugar

$0.50/lbs


As you can see, our better-for-you ingredients are way more expensive than sugar and corn syrup. However, as more companies start using these better-for-you ingredients, the market will adjust, and prices will come down! It’s very expensive to operate a gummy startup. The good news is that as we become a bigger company, our costs will go down, and we will pass those savings on to you. In the meantime, the price for our gummies is what we need to charge to make sure we stay in business. We really appreciate your understanding and your continued support for our small business!